Portfolio
Every project reflects my passion for helping businesses grow through strategy, creativity, and technology.
Explore a curated selection of my work, from website builds and digital marketing to social media campaigns and brand strategy.
Web Development
Designing experiences that connect, convert, and delight
I specialize in crafting digital experiences that seamlessly merge functionality and aesthetics. From designing high-conversion landing pages to developing user-centric e-commerce platforms (D2C & B2B), my work focuses on driving both engagement and results. By improving UX/UI, SEO, and content management, I achieved a 104% increase in online traffic sessions. Beyond metrics, I lead projects with a deep commitment to creating intuitive, enjoyable, and accessible experiences — illustrated through detailed case studies that showcase my process, creativity, and impact.
Queen of the Thrones®
Successfully led the rebranding and redesign of the entire website on two separate occasions (2022 & 2024), overseeing the entire process from concept to execution. This included organizing content, optimizing user pathways, and enhancing the overall customer journey to ensure a seamless and engaging experience.
Well Queen
Directed the comprehensive development and creation of the website in 2022. Collaborated closely with designers to produce compelling and engaging content for blogs and web pages.
Stonebridge Imp.
Led the comprehensive rebranding of the website in 2019. Developed the initial mock-up, collaborating with the design team to ensure a cohesive and visually appealing representation of the brand’s identity.
Social Media Content
I’ve led 20+ social media campaigns — both organic and paid — managing everything from strategy to optimization.
These efforts contributed to a 56% increase in sales and a 34% lift in email click-through rates. By generating and publishing daily multi-platform content, I was able to grow organic engagement by 25%, strengthen brand presence, and drive meaningful conversations with audiences.
My approach blends data-driven insights with creative storytelling, ensuring every campaign not only performs but also builds long-term brand loyalty.
Organic Content
Specialized in developing organic content strategies that resonate with audiences — from creating eye-catching visuals to delivering timely, relevant updates across platforms, fostering authentic engagement and brand loyalty.
Paid Media
Experienced in managing paid campaigns across Meta and Google, using audience insights, targeting strategies, and performance optimization techniques to maximize reach and brand visibility.
Email Marketing
Collaborated with copywriters and designers to craft high-conversion email campaigns in Klaviyo, achieving a 42% increase in click-through rates and stronger open rates, engagement, and sales. By combining audience segmentation, compelling visuals, and clear messaging, I’ve refined my ability to communicate effectively with customers while driving measurable results.
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Marketing Strategies
I had worked closely with cross-functional teams to deliver data-driven strategies that improved engagement and business outcomes. This strategies drove a 93% annual revenue increase by developing integrated marketing strategies, including brand repositioning, product launches, and seasonal promotions.
Yahaira has a broad range of educational backgrounds including Advertising, public relations and marketing along with work experience in account management, distribution, production and sales. I was impressed by her enthusiasm to understand our product and get information from many different sources, such as contacting potential customers, and funding resources. She is organized, efficient, versatile and self-motivated. I strongly recommend Yahaira to be a part of your team, and believe that she will bring valuable contribution to her future employers.